As a Beauty Photo Retoucher, I feel photo retouching males, depending on the client’s needs, should be as natural as possible, while giving the image the pop it needs to bring out it’s beauty. I do have to admit, retouching men is my favorite. It’s all about bringing out the best in the image, without compromising the image’s integrity and the masculinity of the image. The point to retouching is normally to keep it as natural as you can, which does not mean not much time is needed, but it’s the right amount of tools and the right eye to make it all happen. Ironically, the more natural an image’s retouching, the more time is needed.